Positioning & Content
Workshop, messaging, information architecture, calls to action and editorial guidance.
Business website package · All included
Your value must be understood before being compared.
Dollen builds a self-manageable website that clarifies your offer, builds trust and turns visits into qualified enquiries.
Custom designIntegrated contentSEO & GEOTrackers configured
Delivered ready to work
Not an empty shell to fill after that.
The package covers strategy, creation and launch. Your team receives a complete, measurable and genuinely self-manageable website.
Identity & webdesign
Artistic direction, responsive components and mini-documented web chart.
Construction & Autonomy
Development, simple administration, integration of your content and training.
Visibility & Measurement
SEO, GEO, structured data, consent, GTM, GA4 and useful pixels.
Business website expertise
Being online is not a goal.
Your business website is often the first member of your sales team a prospect encounters. Every layer should answer a specific visitor question.
Positioning
We transform a sometimes complex activity into a proposal of legible value: for whom, for what, with what difference and what proof.
UX & Conversion
The information architecture, reading hierarchy, forms and calls to action lead naturally towards an enquiry.
Artistic direction
Design gives the brand a territory without sacrificing reading. It creates recognition, not just a fashion effect.
SEO, GEO & Data
Semantic structure, performance, tags, structured data and marking plan make the site understandable by the engines as well as by your teams.
Directions for implementation
A gallery to judge the level of finish.
Three universes, three rhythms and one requirement: a legible identity, strong images and a journey that makes you want to go further.
The site must produce four very concrete effects.
Within secondsTo be understood
At first glanceInspire confidence
On the right keywordsTo be found
At the right timeTrigger action
The process
Six to eight weeks. Four validations.
Each step produces a visible deliverable. The draft goes forward when the previous decision is clear.
Dial & Messages
Objectives, audiences, evidence, information architecture and content for each page.
UX & artistic direction
Wireframes, visual universe, components and validation of key models.
Development & integration
Responsive construction, contents, administration, SEO and measurement.
QA & launch
Tests, corrections, training, online posting and start-up monitoring.
FAQ business website
What the package really covers.
Is the content understood?+
Yes. We help structure the messages and integrate the content provided. Complete writing or important photo production can be added if necessary.
Can I modify the site myself?+
Yes. Useful content can be managed by your team, and training is included before handover.
Are trackers configured?+
Yes. The package includes the tag manager, audience measurement, key conversions and really useful pixels, subject to your accounts and consent choices.
What happens after the launch?+
We monitor the start-up phase. Monthly maintenance can then cover security, corrections, measurement and improvements.
Your future site may already be clearer.
Show us your current site, content and goals. We will answer you with a concrete first perimeter.
Talk about my site↗