Brand identity & style guide
Logo or evolution of the logo, colours, typographies, visual direction and rules of use to build a coherent brand.
E-commerce design or redesign
Dollen brings your brand identity, shopping journey, catalogue and operations together in a store your team can manage. We can start from scratch or audit an existing store before redesigning it.
From brand to order
The shop is designed for buyers, but also for people who manage products, orders and customer service.
Logo or evolution of the logo, colours, typographies, visual direction and rules of use to build a coherent brand.
Categories, filters, product pages, basket, payment, delivery and trust signals.
Content management, products and orders, ready for ERP, PIM or supplier.
Product SEO, structured data, consent, GA4, GTM and advertising pixels.
e-commerce expertise
We design the customer journey alongside the store's day-to-day operations.
Families, attributes and filters are designed around how customers search and compare.
From product page to payment, shoppers get the information and reassurance they need at each step.
Stock, orders, taxes, delivery and emails are designed to avoid fragile manual processes.
The tracking plan measures acquisition, add-to-basket actions, orders and drop-off points.
Sales experience
From product discovery to operations management, every interface should reassure, guide and speed up the decision.
Voir l’étude de cas Veld’s↗


iOS & Android option
Catalogue, customer account, shopping cart, payment, orders and notifications are extended on mobile. We support the UX, cross-platform development, testing and submission to the App Store and Google Play.
Price in addition to a Dollen e-commerce website for a standard feature set. Developer accounts and store fees are paid by the client; final approval remains subject to Apple and Google. Bespoke native or business features are quoted after discovery.
La preuve par le parcours
Une étude de cas consacrée à l’architecture produit, aux configurations de commande et à la continuité entre e-commerce, CRM et opérations.
View the Reflectiv project↗
Étude de cas ↗Are you selling Reflectiv?
One offer brings together the store and the connector.Brand identity, e-commerce, catalogue, CRM flows, hosting and ongoing maintenance in one scope.
Discover the Reflectiv offer↗France & International
Your clients' language and currencyChoose the main language at launch, then open several markets with local languages, currencies and routes.
The process
The platform is chosen according to the catalogue, business rules, integrations and the level of autonomy sought.
Existing products, trade rules, logistics, content and tools.
Visual identity, navigation, product pages, basket and checkout designed together.
Catalogue, content, payments, deliveries, trackers and planned connections.
Order scenarios, training, launch and monitoring of the first live transactions.
e-commerce FAQ
Shopify, WooCommerce or another suitable platform may be the right fit. We choose after discovery, never before.
Yes. The package includes a brand direction and a usable web charter: logo or logo evolution, colors, typographies, components and rules of use.
Yes. The shop can be delivered in the main language of your choice, then accommodate several languages, currencies, means of payment and market rules.
Yes. Dollen can extend the store in a connected application and support the project until submission on the App Store and Google Play. Final acceptance remains subject to platform validation.
Managed hosting and ongoing maintenance begin at launch, from €490 excl. VAT per month with an initial 12-month term. They cover backups, updates, monitoring and fixes as defined in the agreement.
Tell us what you sell, how you manage it and where the customer journey is getting stuck.
Discuss my e-commerce project↗