A distinctive identity
The Veld’s universe draws on wild beauty and botanical resources. The interface must preserve this territory without allowing decoration to weaken the journey.
Case study · Veld’s · Beauty and e-commerce
A beauty brand to read, explore and shop.
Veld’s brings together a premium cosmetics identity, skincare ranges and a rich editorial heritage. The digital challenge was to combine discovery, guidance and commerce without diluting the brand’s personality.
BrandGuidanceShop
Public facts
8 rangesof skincare presentedDiagnosisinteractive skin assessmentDictionaryof cosmetic ingredientsMagazineand catalogue combinedThe starting point
In beauty, the product alone is not enough.
Before buying skincare, people want to understand their needs, the ingredients, the application and the product’s place in their routine. The experience must inspire without hiding the information that builds confidence.
Rich content
Advice, ingredients, ranges and product pages follow different patterns. Their architecture must remain clear to both readers and search engines.
A considered decision
Skin, expectations and habits vary from one person to another. The website must guide carefully, put claims into context and leave the visitor in control.
Dollen’s work
Move visitors between desire, evidence and product.
Art direction creates desire. Editorial architecture and the catalogue then turn that attention into useful exploration.
Establish a world from the first screen.
Typography, photography, texture and rhythm give the skincare ranges an immediately recognisable personality.
Build a digital identity ↗Connect content instead of stacking it.
The magazine, ingredients, assessment and skincare become several entry points into the same understanding of the customer’s need.
Structure a journey that converts ↗Give each range a clear role.
Benefits, texture, application, composition and price are structured for comparison without reducing skincare to a simple product tile.
Prepare an operable e-commerce website ↗Answer before selling.
Editorial topics and the ingredient dictionary address a concrete question, provide guidance and then naturally lead to the appropriate range.
Connect content, SEO and conversion ↗Identity, content, products
Several entry points, one brand world.
The brand experienceA strong visual opening that establishes the territory.
The editorial territoryBeauty explained through concrete entry points.
Skincare as landmarksRecognisable ranges, not an anonymous product grid.
The visuals combine the e-commerce experience presented by Dollen with public elements currently visible on Velds.com. The website and its content continue to evolve.
The editorial journey
A question can become an informed decision.
Content is not an add-on around the store. It is an entry point into the experience and prepares the product decision.
A question about skin, routine or application provides the starting point.
A guide, an ingredient or the assessment provides concrete guidance.
The ranges and their benefits become easier to compare.
The product page brings together application, composition, format and price.
What can be observed
The brand does not disappear behind the e-commerce mechanics.
The public experience demonstrates how guidance, cosmetic expertise and access to skincare complement one another.
Explore Veld’s↗- 01
A magazine organised around beauty questions and everyday needs.
- 02
A dictionary that makes cosmetic ingredients easier to understand.
- 03
A skin assessment that provides direction without replacing medical advice.
- 04
Ranges connected to their benefits, applications and compositions.
- 05
A store integrated into the brand’s editorial world.
From case study to your project
What does your brand need to sell more effectively?
A clearer identity, a complete store or a content system that answers questions before the first product click.
01
Clarify the brand
Positioning, art direction, messaging and a consistent mobile experience.
View the service ↗02Build the store
Catalogue, payment, delivery, content, tracking and team onboarding.
View the service ↗03Make content work harder
SEO architecture, useful topics, measurement and continuous improvement.
Explore the expertise ↗Your brand deserves a store that feels like it.
Tell us about your catalogue, your content and the questions customers ask before buying.
Discuss my project↗