A broad product range
Films for buildings, decoration, graphics, automotive and innovative applications require an architecture that guides people by need as well as by range.
Case study · Reflectiv · Connected e-commerce
Catalogue and commerce, connected.
Reflectiv distributes technical adhesive films worldwide. The challenge was to make a broad offer easy to explore, configure online and operate internally, from the first filter through to the order.
CatalogueCommandCRM
Public facts
Since 1981adhesive film expertise400+products listed6 languageson the public website100+ countriesserved according to ReflectivThe starting point
A technical product cannot be sold like a standard product.
The same product may be ordered as a full roll, cut to length or cut to shape, documented in several languages and tied to precise availability. The website must support the choice without oversimplifying it.
Real product configurations
Rolls, cut lengths, shapes and samples each require different journeys, checks and information before they are added to the basket.
International sales
Languages, technical documents, availability and delivery must remain consistent when serving customers far beyond France.
Dollen’s work
Designing both the journey and the system behind the screen.
The work does not stop at the interface. Every visible decision must remain compatible with product data, commercial rules and operations.
Find the right film faster.
Categories, applications, filters, search and editorial content organise the catalogue without expecting visitors to know every product code.
Structure an e-commerce catalogue ↗Turn options into clear decisions.
Formats, quantities, cuts and samples appear at the right moment with the technical information required.
Explore the e-commerce method ↗Move the right data.
The website, catalogue, orders and CRM follow a defined, controlled and observable flow instead of a series of manual operations.
Understand API integrations ↗Keep one consistent foundation across languages.
Structure, documentation and content are designed to evolve by market without duplicating an unmaintainable system.
Explore the SEO and GEO expertise ↗Interfaces and flows
One commerce system, several levels of understanding.
Connected commerceCatalogue, availability and orders brought together.
Product understandingApplication, benefits and technical data.
InspirationSee the result before reading the specifications.
Operational continuityDelivery, pricing and tracking built into the journey.
The operational views illustrate the system designed around the public website; sensitive data is not displayed.
The complete journey
A customer decision becomes usable data.
The journey prevents breaks between what the visitor chooses, what the website accepts and what the teams must process next.
The visitor starts with an application, a category or a product code.
They select the format, quantity, cut or a sample.
Price, availability and delivery frame the decision before confirmation.
The order and its data move into the operational systems.
Updates return to the customer.Availability · preparation · shipping · delivery
What can be observed
Evidence visible throughout the journey.
The case study presents features that are genuinely available and interactions visitors can try themselves, from finding a film through to configuring it.
Explore the journey on Reflectiv↗- 01
A catalogue browsable by families, applications and product codes.
- 02
Products configurable through several ordering modes.
- 03
Product pages combining benefits, specifications and documentation.
- 04
A journey available in several languages for international customers.
- 05
Continuity between the public experience and order flows.
From case study to your project
Which part of the system do you need to build?
A complete store, an integration between your systems or a targeted catalogue improvement: the right starting point depends on your current setup.
01
Build a complete e-commerce website
Positioning, design, catalogue, payment, tracking and launch.
View the service ↗02Connect existing systems
API, CRM, ERP, PIM, stock and orders designed around business rules.
View the service ↗03Sell the Reflectiv catalogue
A connector for a compatible website or a complete store under your brand.
View the dedicated service ↗Your catalogue deserves more than a product grid.
Let’s discuss the choices, data and operations your future website must genuinely connect.
Tell us about my project↗